How Great Leaders Inspire Action
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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What happens in our brain when we view an optical illusion? The information gathered by the eye is processed in the brain to create an idea or image that does not match with a physical measurement of the stimulus source.
