How Great Leaders Inspire Action
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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Jon Ronson: Strange Answers to the Psychopath Test
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Daniel Goldstein: The Battle Between Your Present and Future Self
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