Cookie Policy for e-Tarocchi

Last Updated: January 5, 2026

This is the Cookie Policy for e-Tarocchi.com, accessible from https://www.e-tarocchi.com/cookie-policy.html.

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies typically contain:

• A unique identifier (a string of letters and numbers)
• The name of the website that placed the cookie
• An expiration date (some cookies last for one browsing session, others persist for longer)
• A value (often randomly generated information)

Cookies enable websites to:

• Remember your preferences and settings
• Keep you logged into your account
• Understand how you use the website
• Improve your browsing experience
• Deliver personalized content and advertising

For more general information about cookies, see the Wikipedia article on HTTP Cookies or visit AllAboutCookies.org.

2. Types of Cookies We Use

We use different types of cookies for various purposes. Below is a detailed explanation of each category:

2.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. These cookies are set automatically when you use our site and cannot be disabled without severely affecting website functionality.

Cookie Name	Purpose	Duration	Type
PHPSESSID	Maintains user session state across pages	Session (deleted when browser closes)	First-party
session_id	Unique identifier for your browsing session	Session	First-party
cookie_consent	Records your cookie preferences and consent	1 year	First-party
csrf_token	Security token to prevent cross-site request forgery attacks	Session	First-party

2.2 Functionality Cookies (Performance)

These cookies allow us to remember choices you make (such as your username, language preference, or region) and provide enhanced, more personalized features.

Cookie Name	Purpose	Duration	Type
user_prefs	Stores user preferences and customization settings	30 days	First-party
remember_me	Keeps you logged in between visits	30 days	First-party
language	Remembers your language preference	1 year	First-party
timezone	Stores your timezone for accurate date/time display	6 months	First-party

2.3 Analytics Cookies (Performance)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve website performance and user experience.

Cookie Name	Purpose	Duration	Type
_ga	Google Analytics - Distinguishes unique users	2 years	Third-party
_gid	Google Analytics - Distinguishes users for 24 hours	24 hours	Third-party
_gat	Google Analytics - Throttles request rate	1 minute	Third-party
_ga_[container_id]	Google Analytics 4 - Session and campaign data	2 years	Third-party

For more information on Google Analytics cookies, see the official Google Analytics documentation.

2.4 Advertising Cookies (Targeting/Marketing)

These cookies are used to deliver advertisements relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Cookie Name	Purpose	Duration	Type
_gcl_au	Google AdSense - Stores conversion information	90 days	Third-party
IDE	DoubleClick - Tracks ad impressions and interactions	1 year	Third-party
test_cookie	DoubleClick - Checks if browser accepts cookies	15 minutes	Third-party
NID	Google - Stores preferences and ad personalization	6 months	Third-party

For more information on Google AdSense cookies, see the official Google AdSense privacy FAQ.

3. How We Use Cookies

We use cookies on our website for several specific purposes:

3.1 Essential Website Functionality

• Session Management: Keep you logged into your account as you navigate between pages
• Security: Protect your account and detect suspicious activity
• Form Completion: Remember information you've entered in forms so you don't have to re-enter it
• Shopping Cart: Remember items you've added to your cart (if applicable)

3.2 Website Performance and Analytics

• Traffic Analysis: Understand how many people visit our site and which pages are most popular
• User Behavior: See how visitors navigate through our site to improve layout and navigation
• Error Tracking: Identify technical issues and broken links
• A/B Testing: Test different versions of pages to improve user experience
• Performance Metrics: Monitor page load times and optimize site speed

3.3 Personalization

• Preferences: Remember your settings, such as language, timezone, or display preferences
• Reading History: Show you readings you've previously accessed
• Customization: Tailor content to your interests based on your browsing history
• Recommendations: Suggest relevant content or services

3.4 Advertising and Marketing

• Relevant Ads: Show you advertisements that match your interests
• Frequency Capping: Limit how many times you see the same advertisement
• Campaign Effectiveness: Measure how well our advertising campaigns perform
• Remarketing: Show you our ads on other websites after you visit ours

4. Third-Party Cookies

In some cases, we use cookies provided by trusted third parties to help us analyze website usage and deliver advertising. The following third parties may set cookies on our website:

4.1 Google Analytics

We use Google Analytics, one of the most widespread and trusted analytics solutions, to help us understand how you use our website and improve your experience. Google Analytics uses cookies to track:

• How long you spend on the site
• Which pages you visit
• How you arrived at our site (search engine, direct link, referral, etc.)
• Your approximate geographic location (country/city level)
• Your device type and browser

This information is collected in aggregate form and does not personally identify you. For more information on Google Analytics privacy practices, visit Google Analytics Privacy Policy.

You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4.2 Google AdSense / DoubleClick

We use Google AdSense to serve advertisements on our website. The Google AdSense service uses a DoubleClick cookie to:

• Serve more relevant ads based on your interests
• Limit the number of times you see specific ads
• Measure ad effectiveness
• Prevent showing you ads you're not interested in

Google uses this cookie to build a profile of your interests based on websites you visit across the internet. For more information, see How Google uses cookies in advertising.

You can opt-out of personalized advertising by visiting Google Ads Settings or aboutads.info.

4.3 Social Media Platforms

If we have social media sharing buttons or embedded content from platforms like Facebook, Twitter, Instagram, or YouTube, these platforms may set their own cookies when you interact with their content on our site.

We do not control these third-party cookies. Please review the privacy policies of these platforms:

• Facebook Cookie Policy
• Twitter Privacy Policy
• Instagram Cookie Policy
• YouTube Cookie Policy

5. Your Cookie Choices and Controls

You have several options for controlling and managing cookies:

5.1 Cookie Notice Banner

When you first visit e-Tarocchi.com, you will see a cookie notice banner that informs you about our use of cookies and tracking technologies. The notice states:

"This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyze your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Learn more by reviewing our Cookie Policy and Privacy Policy. By continuing to visit this site you agree to our use of cookies."

You can dismiss this banner by clicking the "Dismiss" button. By continuing to use our website after seeing this notice, you consent to our use of all cookies as described in this Cookie Policy, including:

• Essential cookies for website functionality
• Analytics cookies to understand site usage
• Advertising cookies for personalized content
• Third-party cookies from our service providers

The cookie notice banner will appear once per browser. Once dismissed, it will not appear again unless you clear your cookies or use a different browser/device.

5.2 If You Do Not Consent to Cookies

If you do not wish to consent to our use of cookies, you have the following options:

• Leave the website: Do not continue using the site after seeing the cookie notice
• Use browser settings: Configure your browser to block or limit cookies before or while using our site (see instructions below)
• Use private/incognito mode: Browse in private mode and clear cookies after each session
• Use opt-out tools: Visit third-party opt-out pages (listed below) to limit advertising cookies

Important: Because we use a notice-and-continue approach, we do not offer a "reject cookies" option in our banner. Continued use of the site after viewing the notice constitutes your consent to all cookies. If you want to use the site without non-essential cookies, you must configure your browser settings to block them (though this may limit functionality).

5.3 Browser Cookie Settings

Since our cookie notice is informational only and does not offer opt-in/opt-out options, your browser settings are your primary method for controlling cookies. You can prevent cookies from being set or delete existing cookies through your browser settings. This gives you the ability to:

• Block all cookies (including essential ones, which will break website functionality)
• Block only third-party cookies (like advertising cookies from Google)
• Delete specific cookies from individual websites
• Set cookies to be automatically deleted when you close your browser
• Receive notifications before cookies are set

Here's how to manage cookies in popular browsers:

Important Considerations When Blocking Cookies:

• Essential Cookies: If you block all cookies, you will block essential cookies needed for the site to function. You may not be able to log in, save preferences, or use interactive features.
• Third-Party Only: Most browsers allow you to block only third-party cookies while allowing first-party cookies from e-Tarocchi.com. This is a good middle-ground option.
• Already Set Cookies: If you've already visited our site and dismissed the notice, cookies have been set. Changing browser settings only affects future cookies—you'll need to also delete existing cookies.

Recommendation: If you want to use our website without analytics and advertising cookies, set your browser to "block third-party cookies only." This allows essential first-party cookies while blocking most tracking cookies.

5.4 Mobile Device Settings

If you access our website through a mobile device, you can also control cookies through your device settings:

• iOS (iPhone/iPad): Settings > Safari > Block All Cookies (or "Prevent Cross-Site Tracking" for third-party only)
• Android (Chrome): Chrome app > Settings > Site Settings > Cookies
• Android (Samsung Internet): Settings > Sites and downloads > Block cookies

5.5 Industry Opt-Out Tools

You can opt-out of interest-based advertising from participating companies through these industry tools:

• Digital Advertising Alliance (DAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out
• European Interactive Digital Advertising Alliance (EDAA)

6. Other Tracking Technologies

In addition to cookies, we may use other similar technologies to store information and track user activity:

6.1 Local Storage

Local Storage (also called HTML5 local storage or DOM storage) allows websites to store data locally in your browser that persists even after you close the browser. We may use Local Storage to:

• Store user preferences and settings
• Cache data for offline functionality
• Improve website performance by storing frequently accessed data

You can clear Local Storage through your browser settings, usually in the same location where you manage cookies.

6.2 Session Storage

Session Storage is similar to Local Storage but only persists for the duration of your browser session. Once you close the browser, Session Storage is automatically cleared. We use this for temporary data that doesn't need to persist between visits.

6.3 Web Beacons (Pixel Tags)

Web beacons are tiny transparent images (usually 1x1 pixel) embedded in web pages or emails. They are used alongside cookies to:

• Track whether emails have been opened
• Count page visits
• Measure the effectiveness of marketing campaigns
• Compile statistics about website usage

6.4 IndexedDB

IndexedDB is a low-level API for storing significant amounts of structured data in the browser. We may use IndexedDB for offline functionality or to improve performance by caching large datasets.

7. Cookie Duration Types

Cookies can be classified by how long they last:

7.1 Session Cookies (Temporary)

Session cookies are temporary and are deleted automatically when you close your browser. They typically contain:

• Session IDs to keep you logged in as you navigate
• Shopping cart contents
• Form data you're currently entering

7.2 Persistent Cookies (Permanent)

Persistent cookies remain on your device for a set period or until you manually delete them. They typically:

• Remember your login information between visits
• Store your preferences and settings
• Track your behavior across multiple visits
• Enable personalized advertising

Our persistent cookies have various durations ranging from 15 minutes to 2 years, depending on their purpose.

8. First-Party vs. Third-Party Cookies

8.1 First-Party Cookies

First-party cookies are set directly by e-Tarocchi.com and can only be read by our website. We have full control over these cookies and use them for essential website functionality and to improve your experience.

8.2 Third-Party Cookies

Third-party cookies are set by domains other than e-Tarocchi.com (such as Google, advertising networks, or social media platforms). These cookies can track your activity across multiple websites. We have limited control over third-party cookies, and their use is governed by the privacy policies of the third parties that set them.

9. Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) signal that requests websites not to track your browsing activity. Currently, there is no industry standard for how websites should respond to DNT signals.

At this time, our website does not respond to or honor DNT signals. When you visit our site and see our cookie notice, continuing to use the site constitutes consent to cookies regardless of your DNT settings.

If you want to prevent tracking, you must actively control it through:

• Browser cookie settings (block third-party cookies)
• Third-party opt-out tools mentioned in this policy
• Browser extensions designed to block tracking
• Discontinuing use of our website

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in how we use cookies
• New cookies or tracking technologies we adopt
• Changes in legal or regulatory requirements
• Changes in our business practices
• Improvements to our cookie consent mechanisms

When we make significant changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a notice on our website homepage
• Display the cookie notice banner again if we add new categories of cookies
• Request your renewed consent when required by law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Note on Consent Mechanisms: We currently use an informational notice banner. In the future, we may implement an opt-in/opt-out consent system to provide you with more control over your cookie preferences. Any such changes will be clearly communicated, and you will have the opportunity to update your preferences.

11. Questions and Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

• Contact Form: https://www.e-tarocchi.com/contact-us.html
• Response Time: Within 5-7 business days

For questions about our broader privacy practices, please review our Privacy Policy.

 

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